ATLANTA-BASED TRENCHES SPORTS AND ENTERTAINMENT SELECTED AS ATLANTA FOOTBALL HOST COMMITTEE EXCLUSIVE SPONSORSHIP SALES AGENCY

The Atlanta Football Host Committee Selects Exclusive Sales Agency

ATLANTA (November 30, 2016) – Trenches Sports and Entertainment has been selected as the exclusive sponsorship sales agency of the Atlanta Football Host Committee (AFHC), the organization responsible for serving as the local organizing committee of the 2018 College Football Playoff National Championship, in conjunction with the College Football Playoff (CFP), to be played in Mercedes-Benz Stadium in Atlanta on Monday, January 8, 2018.

Trenches will be fully responsible for the sponsorship sales strategy and work closely with the AFHC to develop programs that build awareness and excitement for the national championship game and accompanying fan events. Trenches will also handle the development of a corporate partnership program for the AFHC that is separate and outside of the existing CFP partners.

Trenches CEO Brad Olecki and Atlanta sports sales executive Owen Shull will lead the sales efforts. Both have a combined 35 years of working in the collegiate athletic space.

“Hosting the 2018 College Football Playoff National Championship is a one-of-a-kind experience and will benefit the Atlanta community in many ways,” said Carl Adkins, executive director of the Atlanta Football Host Committee. “As a host city, it’s important to secure support for local programming and initiatives, and we are thrilled to announce our partnership with Trenches Sports and Entertainment and look forward to having Brad and Owen’s experience in the industry lead the way.”

“It is an honor for us to work with the AFHC on the national championship game here in Atlanta in 2018. Both Owen and I have spent the majority of our careers working in collegiate athletics so we know the importance of this great event for the city of Atlanta as well as its national impact each year,” said Olecki, CEO of Trenches Sports and Entertainment. “We look forward to helping show why Atlanta is one of the greatest cities in America for hosting first-class sporting events.”

For more information on potential sponsorship opportunities, visit the Partners page on www.ATLChampGame.com.

About AFHC

Formed in 2016, the Atlanta Football Host Committee (AFHC) serves as an extension of the College Football Playoff Group in the local community. The organization is responsible for the planning and production of the 2018 College Football Playoff National Championship and accompanying fan events. The AFHC is comprised of local leaders in business, sports and tourism and its mission is to host a one-of-a-kind Championship experience for student-athletes, university representatives, media and college football fans. For more information, visit www.ATLChampGame.com.

About Trenches Sports and Entertainment

Trenches provides consulting, evaluation and revenue-generating services to for-profit and non-profit properties and organizations in order to increase revenue through corporate partnerships, philanthropic fundraising and event development. For more information, visit http://www.trenchesconsulting.com/.

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Atlanta Football Host Committee Announced for 2018 College Football Playoff National Championship

Planning for the biggest game in college football officially kicks-off in Atlanta

ATLANTA (October 7, 2016) – With this year’s college football season well underway, Atlanta is counting down the days to next season’s national championship game. Preparations for the 2018 College Football Playoff (CFP) National Championship at Mercedes-Benz Stadium are officially in motion with the announcement of the Atlanta Football Host Committee (AFHC) and its official logo unveiling.

The Atlanta Sports Council announced the Board of Directors and staff for the Atlanta Football Host Committee. The AFHC is a group comprised of local leaders in the business, sports and tourism industries brought together for one common cause – proving to college football fans across the nation why the people of Atlanta proudly consider their city the hotbed of college football.

“Working alongside the College Football Playoff staff and management groups, the Committee’s ultimate goal is to create a remarkable experience for the participating student-athletes, visiting fans, and media, and to show off all the city of Atlanta has to offer as a top destination for championship events,” said Dan Corso, president of the AFHC Board and Atlanta Sports Council. “This event goes well beyond the work of the Committee; metro Atlanta residents will have an opportunity to volunteer and play a role in making this a first-class event.”

“Atlanta will be an excellent host for the fourth College Football Playoff National Championship and ancillary festivities,” said Bill Hancock, CFP executive director. “The city will have all the necessary infrastructure, including great hotels, a world-class airport and a phenomenal new stadium, plus a warm spirit and love for college football.”

Additionally, the Atlanta Football Host Committee unveiled its official logo. The logo features the iconic design of the new Mercedes-Benz Stadium with the Atlanta skyline in the background, showing the true footprint of the Championship Campus and the heart of downtown Atlanta.

The Atlanta Football Host Committee consists of:

Board of Directors

Dan Corso, President
President, Atlanta Sports Council

William Pate, Vice President
President & CEO, Atlanta Convention & Visitors Bureau

Frank Poe, Treasurer
Executive Director, Georgia World Congress Center Authority

David Epps, Secretary
Chief Operating Officer and VP of Marketing, Chick-fil-A Peach Bowl

Jennifer Ball
VP Planning and Economic Development, Central Atlanta Progress

Dan Gordon
Chief Operating Officer, City of Atlanta

John Grant
Executive Director, Celebration Bowl

Rich McKay
President & CEO, Atlanta Falcons

Steve Riddell
Partner, Troutman Sanders

Staff Members

Carl Adkins, Executive Director
Amy Patterson, Manager of Operations and Logistics
Erin Shearer, Manager of Communications and Marketing
Christina Tedcastle, Manager of Events and Sponsor Activation
Brendan Thomas, Legal Counsel
Diana Trujillo, Manager of Volunteer Program

In addition to the Board and Staff, a select group of individuals have been identified to serve as liaisons on the AFHC including Janet Arsenault (Georgia World Congress Center Authority), Keisha Burnette (City of Atlanta), Brett Daniels (Georgia Tech Athletics), Michael Drake (Mercedes-Benz Stadium), Scott Jenkins (Mercedes-Benz Stadium), Doug Justice (Georgia State University Athletics), Katie Kling (Atlanta Convention & Visitors Bureau), Derek Martin (Chick-fil-A Peach Bowl), Kendyl Moss (Atlanta International School) and Tim Trefzer (Georgia World Congress Center Authority).

Atlantans who are interested in being a part of the volunteer team for the 2018 College Football Playoff National Championship, can sign up for more information at www.ATLChampGame.com.

Follow ATLChampGame on Facebook, Instagram and Twitter for the latest news and happenings.

About the Atlanta Football Host Committee

Formed in 2016, the Atlanta Football Host Committee (AFHC) serves as an extension of the College Football Playoff Group in the local community. The organization is responsible for the planning and production of the 2018 College Football Playoff National Championship and accompanying fan events. The AFHC is comprised of local leaders in business, sports and tourism and its mission is to host a one-of-a-kind Championship experience for student-athletes, university representatives, media and college football fans. For more information, visit: www.ATLChampGame.com.

About the Atlanta Sports Council

The Atlanta Sports Council (ASC), a division of the Metro Atlanta Chamber, facilitates the growth and development of sports in metro Atlanta by serving as a recruiter for major regional, national and international sports events. The organization plays an important role in improving the quality of life for residents in the region through sports, working to drive economic growth and visibility and acting as an advocate for area teams and annual sports events. For more information, visit www.AtlantaSportsCouncil.com.

About the College Football Playoff

The College Football Playoff matches the No. 1 seed vs. No. 4, and No. 2 vs. No. 3 in semifinal games that rotate annually among the Chick-fil-A Peach Bowl, Goodyear Cotton Bowl, Capital One Orange Bowl, Allstate Sugar Bowl, Rose Bowl Game presented by Northwestern Mutual and Fiesta Bowl. The 2016 semifinals will take place December 31, at the Chick-fil-A Peach Bowl and Fiesta Bowl. The national championship game will be Monday, January 9, 2017, at Raymond James Stadium in Tampa, Florida.

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Atlanta Selected To Host 2018 College Football Playoff National Championship

The biggest game in college football is headed to Atlanta for the first time

ATLANTA (November 4, 2015) – The College Football Playoff announced today that Atlanta has been selected to host the 2018 College Football Playoff National Championship, which is scheduled to be played on Monday, January 8, 2018, at Mercedes-Benz Stadium.

“This is a very exciting day for everyone involved and a huge win for the Atlanta community,” said Dan Corso, Executive Director of the Atlanta Sports Council. “The bid process, which began in February of this year, was truly a team effort and we could not be more proud of the group of partners we have here in Atlanta. Together, we look forward to working with the College Football Playoff to host an unforgettable event and showcasing all that Atlanta has to offer as a host city.”

Leaders from around the Atlanta community teamed up on the proposal which was submitted this past May, and Atlanta was ultimately selected over Houston, Miami and Santa Clara. The Atlanta Bid Committee included representatives of the Atlanta Convention & Visitors Bureau, Atlanta Falcons, Chick-fil-A Peach Bowl, Georgia Tech and the Georgia World Congress Center Authority.

As part of Atlanta’s pitch, the Atlanta Bid Committee focused on the unique qualifications that set Atlanta apart, such as the accessibility with the world’s busiest airport and public transportation options, downtown walkability to hotels and world-class attractions like Mercedes-Benz Stadium, College Football Hall of Fame and the National Center for Civil and Human Rights. All of these combine to uniquely position Atlanta as a first-class, fan-friendly host city.

Officials from the College Football Playoff visited Atlanta as part of the bid process in mid-July and toured ancillary event venues, hotels, the Mercedes-Benz Stadium Preview Center and the construction site of Mercedes-Benz Stadium.

“We are excited and proud to host the 2018 College Football Playoff National Championship in Mercedes-Benz Stadium,” said Arthur Blank, owner of the Atlanta Falcons, Atlanta United FC and Atlanta Falcons Stadium Company, developer and operator of Mercedes-Benz Stadium.  “We promise to offer a first-class experience for teams, fans, media and business partners, and we will do everything we can to take this championship game to the next level in 2018.”

Atlanta is also home to the Chick-fil-A Peach Bowl who is part of the College Football Playoff’s six-bowl semifinal rotation, and is slated to host its first Playoff Semifinal on December 31, 2016, along with the Fiesta Bowl.

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About the Atlanta Sports Council

The Atlanta Sports Council (ASC), a division of the Metro Atlanta Chamber, facilitates the growth and development of sports in metro Atlanta by serving as a recruiter for major regional, national and international sports events. The organization plays an important role in improving the quality of life for residents in the region through sports, working to drive economic growth and visibility and acting as an advocate for the area teams and annual sports events. For more information, visit www.AtlantaSportsCouncil.com

About Mercedes-Benz Stadium

Mercedes-Benz Stadium is a multi-purpose venue featuring flexible capacity; a retractable roof structure inspired by the oculus in the ancient Rome Pantheon; views of the Atlanta skyline; a 360-degree HD video halo board that, at nearly six stories tall and 1,100 linear feet in diameter, will be the largest in the NFL and the world; an exterior fan plaza that will provide fans with pre- and post-game entertainment; and a technology lounge offering a unique game-day experience full of media content and full game-day immersion. Founding partners include IBM, Equifax, SunTrust, Novelis, Home Depot, NCR and American Family Insurance.

For more information on Mercedes-Benz stadium and to view project renderings, photos and construction progress, or to learn how to secure seats in the stadium, visit www.mercedesbenzstadium.com and follow @MBStadium.