Atlanta Football Host Committee Unveils “I’m In” Marketing Campaign

Committee publicly pays homage to diverse group involved in hosting the 2018 College Football Playoff National Championship

ATLANTA (January 24, 2017) – The college football season may be over, but the excitement about college football is still going strong in Atlanta. The Atlanta Football Host Committee (AFHC) just launched a year-long marketing and social media campaign to energize the community in preparation for the College Football Playoff National Championship on Monday, January 8, 2018.

Today, during an unveiling in Centennial Olympic Park, the heart of Championship Campus, the AFHC revealed the “I’m In” marketing campaign. It will utilize both digital and vinyl billboards throughout the community and social media to feature various leaders, celebrities and behind-the-scenes employees who make hosting such a major sporting event possible.

“The campaign is designed to tap into the everyday passion Atlanta has for college football and rally the community to embrace the big game,” said Dan Corso, president of the AFHC board and Atlanta Sports Council. “Hosting the College Football Playoff National Championship is much more than a football game. It will take the entire community working together to make this an unforgettable event.”

The campaign rollout began last week with several “Are You In?” billboards sprinkled around Atlanta and on social media to build anticipation for what’s to come. During today’s event, the AFHC unveiled the first of the “I’m In” billboards featuring Mayor Kasim Reed. An additional 10 billboards will be revealed around the city highlighting five unique community faces. Throughout 2017, two new faces will be released into rotation each month, eventually culminating into a final “Atlanta’s All In” push during the week of the championship game. The first people highlighted will be:
• Jerry Kosoff, Atlanta Public Schools Teacher of the Year (2015-2016), KIPP Atlanta Collegiate, algebra teacher
• Erika Shields, Atlanta Chief of Police
• Zac Brown, Zac Brown Band
• John Hall, MARTA, Bus Operator (MARTA employee for 14.5 years)

“We are thrilled to be part of such exciting times for the city and the people of Atlanta, said Bill Hancock, executive director of the College Football Playoff. The College Football Playoff will be an event that happens with the community. From our public events to the great work being done here in Atlanta by the CFP Foundation to the excitement of game day, we look forward to a first-class experience that will make everyone proud.”

At a later date, an “I’m In” Snapchat filter will be released, where people can submit a selfie for a chance to be featured in the campaign.
The marketing campaign will run through the week of the College Football Playoff National Championship on January 8, 2018, at Mercedes-Benz Stadium.

For information on partnership opportunities with the AFHC, please visit http://www.atlchampgame.com/partners/.

About AFHC

Formed in 2016, the Atlanta Football Host Committee (AFHC) serves as an extension of College Football Playoff administration in the local community. The organization is responsible for the planning and production of the 2018 College Football Playoff National Championship and accompanying fan events. The AFHC is comprised of local leaders in business, sports and tourism and its mission is to host a one-of-a-kind Championship experience for student-athletes, university representatives, media and college football fans. For more information, visit www.ATLChampGame.com.

 

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Game On Atlanta!

College Football Playoff National Championship “handed off” from Tampa to Atlanta

TAMPA (January 10, 2017) – The city of Atlanta has officially been given the College Football Playoff National Championship host city rights. At a press conference following the national championship game in Tampa, Florida, the College Football Playoff put Atlanta “on the clock.” The handoff begins a full year of celebrations and events surrounding the national championship game throughout the year led by the Atlanta Football Host Committee. The events will culminate on Monday, January 8, 2018, when the game is held at Mercedes-Benz Stadium.

“We look forward to continuing Tampa’s momentum and carrying it forward to Atlanta,” said Dan Corso, President, Atlanta Sports Council and President, Atlanta Football Host Committee. “Downtown Atlanta is built to host events like this. The walkable, compact district around Mercedes-Benz Stadium sets up perfectly for the College Football Playoff. Plus, Atlanta has a passion every day for college football.”

At the press conference, College Football Playoff Executive Director Bill Hancock gave Mayor Kasim Reed and the Atlanta Football Host Committee a College Football Playoff helmet, symbolizing that the national championship game will call Atlanta home for the upcoming year. Now college football’s biggest game heads seven hours north and is expected to have a far-reaching impact on the city of Atlanta.

“We believe that college football is a way of life in the South, but especially in our city,” said Atlanta Mayor Kasim Reed. “We are well positioned to host major events like this for many reasons, but the real secret element in attracting visitors and events to our city is our people. We are thrilled to host next year’s national championship game.”

The game will be held at Mercedes-Benz Stadium and will showcase the NFL’s newest stadium in a city known for its passion for college football.
“We will welcome you next year to Mercedes-Benz Stadium,” said Rich McKay, President & CEO, Atlanta Falcons. “We feel we are setting the bar when it comes to stadiums, not just in design, but in the way fans will experience the game and venue. Our stadium will be second to none and was built for events like this.”

In addition to a new stadium, Atlanta also boasts downtown walkability and a compact “Championship Campus” which features 10,000 hotels and restaurants within walking distance. Visitors and those that call Atlanta home can expect concerts, culinary events and educational opportunities leading up to the 2018 game.

Atlantans who are interested in being a part of the volunteer team for the 2018 College Football Playoff National Championship, can sign up for more information at www.ATLChampGame.com.
Follow ATLChampGame on Facebook, Instagram and Twitter for the latest news and happenings.

About AFHC

Formed in 2016, the Atlanta Football Host Committee (AFHC) serves as an extension of the College Football Playoff Group in the local community. The organization is responsible for the planning and production of the 2018 College Football Playoff National Championship and accompanying fan events. The AFHC is comprised of local leaders in business, sports and tourism and its mission is to host a one-of-a-kind Championship experience for student-athletes, university representatives, media and college football fans. For more information, visit www.ATLChampGame.com.

 

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